A ‘white label’ product (or service) is produced by one company, but is sold in the name of another company. The selling company brands the product to give the impression that the product is ‘self-produced’ rather than outsourced.
Businesses may opt for a white label product for various reasons. An existing company may want to avoid the cost of additional infrastructure and staff needed to launch a new product or service, and therefore decides to buy a ready-made product and simply market it as its own.
Similarly, a local business may lack the geographical presence to promote its product successfully and therefore chooses to sell the product as a white-label via an established company.
Apart from manufacturing, the term white label is applicable in various businesses, such as financial services, software development and even copywriting services.
White label copywriting / content
White label copywriting is genuine content written for a client with no claims to the copyrights. Also known as ‘Private Label Rights’ and in layman terms as ‘ghost writing’, the white label content writer forgoes all rights of the content to the client in exchange for a payment.
The buyer of the white label content is free to modify the content and use it as he or she desires, even selling it further with no accreditation from the original writer.
Genuine online content is vital for businesses fighting for higher search engine rankings and this has significantly increased demand for white label content. The main reason for using white label content is that it can be sourced relatively cheaply and can be passed off as ‘genuine’ material written by the business itself .
Sites such as Elance have made it incredibly easy for white label content providers and seekers to do business with each other. Software such as Copyscape further helps buyers validate the authenticity of the white label content submitted by a writer.