It is a commonly accepted fact that the average internet reader scans an article/ blog for a few seconds before deciding to continue reading, or clicking the back-button. Therefore,  minimalist impactful writing is a must-have skill for an online content writer .

Photo: Stuart Miles, freedigitalphotos.net
Photo: Stuart Miles, freedigitalphotos.ne

When writing for the internet, less is more!

Unless otherwise asked by your client, the thumb rule of writing for the internet is to write content that is simple, concise, and has coherent paragraphing.

When writing a 400-500 word online article, you must pack in maximum information in the cleanest manner possible.

Here are three ground rules for ensuring that your content catches the reader’s attention.

Rule : I Get straight to the point: 

Credit: Michal Marcol, freedigitalphotos.net
photo : Michal Marcol, freedigitalphotos.net
  • Write a headline that clearly indicates information contained in the article.
  • Resist the temptation to write a quirky article headline.
  • Use the first few lines of the article to offer a quick glimpse into the focus of the article.
  • Do not waste time giving a lengthy introduction.
credit: digitalart, freedigitalphotos.net
photo: digitalart, freedigitalphotos.net

 

Rule : II Break it down into blocks of information

  • Use article sub-headings to divide your article into neat blocks of information. However, you must also ensure that the each section of the article seamlessly flows into the next.
  • Use bullet points, numbered lists where possible in sharing information with the reader.
  • Write small paragraphs of 2-3 sentences. No paragraph should be more than 4 lines on your MS Word document
  • Write short sentences. If any sentence goes beyond 2 typed lines, cut it down in the editing stage.
  • Write one thought per sentence. 

Rule : III Use everyday words

  • Write words used by your readers in everyday life. Avoid industry jargons and outdated words (e.g. herein, herewith, wherewithal).
  • Writing in active voice will help you express information in as few words, and as directly as possible.
  • Once you have written the article, spend considerable time editing the  ‘fluff’.

The art of writing and the mediums of expression have evolved considerably over the last few centuries.  However, the art of simplicity in writing has remained an essential hallmark of a successful writer. William Shakespeare said, “Brevity is the soul of wit”. Sir Winston Churchill remarked, “This report by its very length defends itself against the risk of being read”. 

Do you agree that simplicity in expression is the way to go? Or, do you feel that the internet is diluting the English vocabulary?

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